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Inside the Rubbish Egg: Kinder vs. Bob the Builder & Fifi and the Flowertots

While shopping at the local dollar store for fine art, I came across a new type of surprise egg: “Bob the Builder” and “Fifi and the Flowertots”.

Being a bit of a chocolate egg nutter, I decided to try them out.

The first prominent difference between Kinder Surprise and these new discoveries is that Bob and Fifi are not made by Ferrero. This is noticeable immediately from the quality of the chocolate. Kinder Surprise is made by Ferrero – known for its high quality and rich chocolate (the type you buy to impress your girlfriend on Valentine’s day). Ferrero designs Kinder Surprise eggs with a milk chocolate shell lined by white chocolate on the inside.

The chocolate egg by Fifi and Bob, however, is a brittle chocolate with no real flavour other than sugar (the type you buy for your girlfriend if you are cheap… she notices, trust me).

As it turns out, Fifi and Bob are made by Sweet SpA.
Sweet SpA eggs were first produced in 1995, and, like Ferrero are also from Italy. Similar to Kinder Surprise, Sweet SpA eggs also contain a surprise toy. These toys however, are a generic single-mould toy (not multiple buildable parts like Kinder) and are designed and distributed in bulk worldwide.

The disappointing chocolate is surprising, considering that the chocolate in Sweet SpA eggs is produced by Barry Callebaut – one of the largest chocolate producers in the world. It must be from their wholesale department.

What also makes Sweet SpA eggs different is their marketing strategy. While Kinder Surprise prides itself on its brand recognition, Sweet SpA operates based on licensing. In Canada, for example, Sweet SpA eggs are marketed through licensing by Chapman Entertainment (Bob the Builder, Fifi and the Flowertots and others).

Sweet SpA also licenses in other countries throughout the Europe, mainly with Thomas and Friends and Bob the Builder. The UK has some crazy looking Asian rabbit, and Hungary has Hello Kitty‘s little sister or something: “Charmmy Kitty“.

Also disappointing is that Sweet SpA eggs use the type of toy shell often found in toy vending machines, rather than the solid and trademark orange Kinder shell, making it seem less unique.

While it was a fun exercise, I think I’ll stick to Kinder, based on the quality of chocolate and the variety of toys that foster both creativity and excitement.

I also have no clue who Bob the Builder and Fifi and the Flowertots are. Probably rubbish shows anyways. (Kinder made Looney Toons, Yogi the Bear, Tom and Jerry, and Smurf toys! Awesome!)

<– the only kinda cool toy

 
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Posted by on February 19, 2012 in *News and Videos*, Inside the Egg

 

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Wood Train Engine #2


A wood train engine.
Length: 3.2cm
Height: 2.3cm

 
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Posted by on February 19, 2012 in Trains, Wood Toys

 

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Giraffe

Very Tall Giraffe

A very tall giraffe. In fact, this 22cm high giraffe fit into a 4.5cm high capsule. Very clever engineering.

Height: 22cm

MPG UN023

 
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Posted by on February 19, 2012 in Animals

 

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Airplane “Eagle”

Airplane "Eagle"

An airplane “Eagle” with ID number ST-54K.
Wingspan: 8.5cm
K97 n41

 
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Posted by on February 18, 2012 in Airplanes

 

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Pontoon Sailboat with Green Sails

Sailboat with Green Sails

A pontoon sailboat with green sail.
Height: 8cm
Length: 4cm

MPG DE076

 
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Posted by on February 18, 2012 in Boats

 

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Easter Chicky

Easter Chickie

From the Kinder Easter collection. A baby chick. When you push on a button on the back of the egg, the chick goes flying!
Thank goodness for the string, otherwise the US Consumer Product Safety Commission may have a point about Kinder Danger :S

Height of Chickie: 3cm
Length of safety cord: 13.5cm

DC 149

 
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Posted by on February 17, 2012 in Inside the Egg

 

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Haunted Castle

Haunted Castle

A haunted castle with a ghost.
Push on a lever in the back and the ghost pops out the front door! Ooooooh… scary!

Height: 3.3cm
Width: 4cm
K97 n1

 
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Posted by on February 17, 2012 in Buildings

 

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